Dog Fence Training

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dog fence training

Having the world’s best electronic dog fence is worthless without professional dog fence training. That said, training is the biggest reason that customers choose us for pet containment solutions. When our owner and IACP certified dog trainer, Ralph Rizzo, created this Condition Response Training process, it was quickly proven to veterinarians and dog owners as being unique.

We start with the understanding of how dogs learn and process information. Dogs tell us in many ways how they are processing information, mainly with body language. As a dog trainer, we reward the dogs with plenty of praise and occasional treats. Dogs LOVE praise and treats, and this keeps their stress levels low while their brain is processing the information. While our training may seem boring and simply repetitive, the dogs are excited and happy while being trained on our Hidden Pet Fence. We work on things over and over again, until it becomes an automatic or conditioned response.

What about SHOCK?

Our training levels are the LOWEST in the industry. Letting the dog hear and feel a tickle over and over again creates the condition response: “Hear and Feel = back up”. Because our low “tickle” feeling does not startle, hurt or scare the dog, they learn, NOT get scared. The tickling slowly becomes a scratch, then a pinch, then a harder pinch. Once we find the pinch that is slightly uncomfortable and the dog backs up, we repeat this condition response with lower levels until the dog backs up automatically. Stress-FREE learning without pain.

What about my hyper puppy, or stubborn dog?

Although we train all dogs on the low levels like explained above, some dogs can be a bit more challenging. They are still taught the condition response while training with low levels and we find the proper level to be unpleasant. Time, patience, and persistence are what we stick with. When a dog needs extra reinforcement to stay within the boundaries, we have options such as the Endless Boundary setting to ensure the dog stays in the yard.

Unsure it will work with your dog? Not convinced yet?

How about if we offer you a money-back guarantee? Will that give us a chance to prove ourselves? We are 100% successful in keeping dogs in the yard with this great process.


Many dog owners have heard horror stories about dogs that get a hard shock and are scared to go outside or won’t leave the porch after purchasing a competitors’ fence. We hear these and similar stories all the time from people who are reluctant to get a hidden fence. Then, on the other side of the situation, they hear that dogs just run right through the fence. We also hear these stories all of the time. It is usually when someone has a competitor’s dog fence system and their dog didn’t receive the proper training. We simply don’t run into this situation when we are training with our higher quality products. Occasionally, we have to make more training trips out for timid, stubborn, or hyper dogs, but the end result is always a safely trained and contained dog.

The IACP training certificate was awarded to Ralph Rizzo in December of 2009. This certificate was obtained through a higher standard of training program offered through Radio Systems Corp, now the current owner of our competitor, the Invisible Fence® brand. The trainers at the Invisible Fence® brand of Rochester NY are not IACP certified.

NOTE: Hidden Pet Fence in Rochester, NY is NOT affiliated with the Invisible Fence® Brand OR PetSafe® brand. We do however offer replacement batteries, service, dog training, and parts for those brands. We are NOT authorized dealers for those companies.

Radio Fence® and Underground Fence® are Trademarks of Radio Systems Corporation.

PetSafe® is the registered Trademark of Radio Systems® Corporation

Invisible Fence® is a registered trademark of Invisible Fence Inc.

Vanessa W. from Penfield
“My biggest worry when shopping for an underground dog fence was finding the right training method for my nervous dog. She is a rescue from an abusive situation and gets scared very easily especially around new people. I was considering training myself, but once I got the quote from Hidden Pet Fence, they explained that the package includes sessions from a professional dog trainer. I was still hesitant, but they assured me that they would be as gentle as possible with my girl. When the technician came for the install, he spent time with my dog and she warmed up rather quickly. She even let him put the collar on her which surprised me. I trusted him to complete the training process and felt relief instantly when I saw them interacting in the yard. She did not seem stressed or overwhelmed in any way. In 30 minutes, she would hear the collar beeping and bounce away from the boundary with no hesitation. It was amazing and I felt so proud and happy I chose the right company. They came back for multiple sessions and gave me very simple instructions. She has now been on the fence for a few months and is so happy in the yard. Thank you so much!”

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Client Testimonials

Danielle Ballard - Rochester, NY

"My husband and I have been extremely pleased with Ralph and his staff at Hidden Pet Fence. Everyone has been exceptionally easy to work with, and when behavioral issues arose unrelated to the pet fence, Ralph helped to guide us to a trainer that can help us! We would recommend Hidden Pet Fence to anyone!"

Bethany Henderson - Rochester, NY

"We loved working with this company. The fence they sold us in 1999 still works, and the 2 new puppies recently were trained to the system seamlessly, in just a week. The service Ralph gives is still wonderful even though he has grown so much since our original purchase. Great job."

Jason Pignagrande - Pittsford, NY

"Ralph and Hidden Pet Fence have installed the there fence at two of my houses now. The price was very fair and the crew was professional. They even came back out the service my fence right away when I had a landscaping mishap! Jason"